How to Make Money with Social Media

An Insider's Guide on Using New and Emerging Media to Grow Your Business

 

Author(s): Jamie Turner; Reshma Shah, Ph.D.

Publication Date: September 30, 2010

Published by: FT Press

ISBN: 978-0-13-210056-4 (hardcover)

 

For more information about this book from Amazon.com (and to buy your own copy), follow this link: http://amzn.to/fUqIDx

 

 

Book Description from Amazon.com

 

How to Make Money with Social Media provides a clear, practical roadmap for businesspeople who 

are ready to get past the hype and start using social media to grow their sales and revenues.

 

This new book answers many of the most important questions people are asking about social media:

 

* Can I make money with social media?

* How do the Fortune 500 use social media?

* What are the classic mistakes to avoid when launching a social media campaign? 

* How should I set-up, launch and run my social media campaign?

* What are the top 50 social media platforms and how can they be used to get new customers? 

* Why did my first social media campaign fail?

* How do I integrate my social media campaign into my traditional marketing campaign?

* What are the Seven Deadly Sins of social media measurement?

* What should I know about mobile media, augmented reality and widgets?

* What should I do to ensure I get a positive ROI from my efforts? 

* What tools should I use once I get past YouTube, LinkedIn, Facebook and Twitter?

* What are the 59 specific steps I should take to ensure my social media campaign is a success?

 

How to Make Money with Social Media gives you all the information you need to set-up, launch and 

run a successful social media campaign.